This is a very simple and easy exercise. Basically, it is already naturally in us, but it is important for us to know it at the tip of our fingers!
Below, there are 5 categories. Base on these categories, write down a number between 1-5 beside each of them, ranging from 1 being the least important to you, to 5 being the most important.
There are also those high and mighty, who goes for the brand names! Regardless of designs and trends, these people look for the branding behind the items, willing to pay any cost for it. Intelligent shops come out with really high brand setting, marking up their prices to look really classy, to cater to these group of people!
The fashion dressers, who searches for the unique and of the uncommon! They go for things that are not sold in bulks or of huge quantity all over the world. Their eyes are fixed on the Limited Edition pieces, where they can turn up at an event, knowing that no one else will dress the same! They do not follow trends blindly, but with a touch of their own style and may even have a mind of their own. Only shops that sells the unique will draw them in to take a look and explore further. They may or may not be able to pay too high a price to get the piece they want, but they will definitely keep them in mind. An impression formed, is an item considered sold!
Most shoppers are the mid rangers, they want to be fashionable and yet trendy without spending high prices. Going to the malls just to get something they think is really fashionable, among the latest trend. This is where shops have the mid range designs where there are simple designing and detailing, according to the latest trend. This range usually consist of a wide mid range prices and are designed in the bulk.
To cater to different groups of people and different demands, different items are made of different quality and set at a different branding to meet those needs. What is it that you are looking for?
No one knows you better than you do!
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